March 16, 2016
The FreeBSD Foundation is pleased to announce the debut of our new logo and website, signaling the ongoing evolution of the Foundation identity and ability to better serve the FreeBSD Project. Our new logo was designed to not only reflect the established and professional nature of our organization, but also to represent the link between the Project and the Foundation, and our commitment to community, collaboration, and the advancement of FreeBSD.
We did not make this decision lightly. We are proud of the Beastie in the Business Suit and the history he encompasses. That is why you’ll still see him make an appearance on occasion. However, as the Foundation’s reach and objectives continue to expand, we must ensure our identity reflects who we are today, and where we are going in the future. From spotlighting companies who support and use FreeBSD, to making it easier to learn how to get involved, spread the word about, and work within the Project, the new site has been designed to better showcase, not only how we support the Project, but also the impact FreeBSD has on the world. Today’s launch marks the end of Phase I of our Website Development Project. Please stay tuned as we continue to add enhancements to the site.
We are also in the process of updating all our collateral, marketing literature, stationery, etc with the new logo. If you have used the FreeBSD Foundation logo in any of your marketing materials, please assist us in updating them. New Logo Guidelines will be available soon. In the meantime, if you are in the process of producing some new literature, and you would like to use the new Foundation logo, please contact our marketing department to get the new artwork.